Ausschreibung "Lufthansa Cooperation 2026"

Öffentliche Ausschreibung

Lufthansa Cooperation 2026

Gegenstand der Ausschreibung

The client invites proposals for the development and implementation of a social-first, creator-led marketing campaign in the United States, scheduled to launch in fall 2026. The selected partner shall develop an overarching campaign concept and creative strategy that combines the following elements:
- Germany’s culinary diversity and regional identity
- Authentic and culturally relevant travel experiences
- Premium travel storytelling
- Lufthansa’s new Premium On-Board Experience as an integrated campaign component

The concept must be developed in a way that is suitable for social media distribution and should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and value-adding manner. Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.

Art des Auftrags

Dienstleistung

Erfüllungsort (Bundesland):

Bundesweit

Auftraggeber

60325 Frankfurt am Main

Eintragsdatum: 04.06.2026
Angebotsfrist: 18.06.2026