Ausschreibung "Autumn Campaign 2026"

Öffentliche Ausschreibung

Autumn Campaign 2026

Gegenstand der Ausschreibung

As part of the 2026 fall campaign, an AI-generated hero video on the theme of “Fall Vacations with the Family in Germany” will be developed and used as a central cam paign element. The video showcases Germany as a diverse and family-friendly desti nation for active cultural, nature, and leisure experiences, while incorporating content from the client and German partners. In addition, channel-specific video and image as sets, as well as partner-related spin-offs, are produced. These are distributed across various channels, such as Meta (Facebook and Instagram), out-of-home (OOH) adver tising, and banner ads, to achieve broad reach and awareness among the target audi ence of Danish families with children.

Services:
- Creative concept and storyline development for hero video and spin-offs
- Production of video assets (hero + cut-downs + AI-generated variants)
- Integration of partner content (visual and/or narrative)
- Post-production including format adaptations for different channels
- Media distribution on Meta (paid social), banner advertising and OOH
- Campaign management and optimization
- Performance evaluation and reporting

Please see detailed description in the Bid Form.

Art des Auftrags

Dienstleistung

Erfüllungsort (Bundesland):

Bundesweit

Auftraggeber

60325 Frankfurt am Main

Eintragsdatum: 23.06.2026
Angebotsfrist: 07.07.2026