Ausschreibung "CTV Campaign 2022"

Öffentliche Ausschreibung

CTV Campaign 2022

Gegenstand der Ausschreibung

The German National Tourist Office (GNTO) is looking for a proposal to position its 2022
global campaign “German.Local.Culture.” to U.S. travelers via Connected TV.
The 2022 global campaign “German.Local.Culture” aims to showcase Germany as a travel
destination that offers a wealth of hidden treasures and a great diversity of cities and regions.
The campaign is based on four themes Flair, Craft, Taste and Green. The goal is to inspire
the U.S. traveler to discover Germany off the beaten path and picturesque Old Towns, urban
city vitality, impressive industrial monuments, castles and palaces, romantic vineyards and
unspoiled nature.
The GNTO is requesting that the campaign run solely through Connected TV using videos
produced by our HQ. The GNTO is also looking for ways that the “German.Local. Culture.”
messaging could be uniquely interwoven into the CTV platform.
Objectives
Build awareness of Germany as a diverse and sustainable travel destination and highlight the campaign themes Flair, Craft, Taste and Green.
Leverage first to market concepts and executions that integrate the message of the German.Local.Culture. campaign within the CTV platform and includes geographic, behavioral and contextual targeting
Outperform KPIs in terms of VCR, VTR and Reach
Campaign optimizations and reporting
Tactical optimizations should be made continuously to improve campaign performances throughout the duration of the campaign
Detailed reporting of the campaign should be provided no later than one
month after the campaign’s completion
Target Audience
Affluent with min. $100,000 HHI, highly educated, A35+, passport owners, international travelers, etc.
Please include specific targeting possibilities in your proposal including geographic, behavioral and contextual targeting capabilities

Art des Auftrags

Dienstleistung

Erfüllungsort (Bundesland):

Bundesweit

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Auftraggeber

60325 Frankfurt am Main

Eintragsdatum: 26.09.2022
Angebotsfrist: 10.10.2022