Ausschreibung "2019 Shopping Campaign OTC"

Öffentliche Ausschreibung

2019 Shopping Campaign OTC

Gegenstand der Ausschreibung

With many German brands, outlets, department stores and shopping streets and centers, the country Germany is one of the best shopping destinations in the world. The new generation of Chinese tourists prefers more and more mobile payments especially during their travels. Therefore GNTO Beijing is running an online campaign on the topic of shopping in the 2019.
An online travel community was chosen as the platform for the shopping campaign to appeal to people interested in travel. Online Travel Community is an important platform for travelers who can learn travel information from professional, official organizations and also from users, which is why an online partner present in the OTC area is absolutely necessary. As this makes it possible to address potential travellers in particular, provide them with appropriate information material and find new Chinese travellers to Germany through the appropriate banners, images and posts.

Platform:
Online travel community, which offers travel guide, travel reviews, tips with PGC (Pro-fessional Generated Content) and UGC (User generated Content) for people who are willing to travel especially to Germany. This Platform should have a large number of users, daily active users and so on.

Promotion:
Various format for online campaign: attractive, creative, professional, interesting Massive exposure: Banner, landing page, official account with Logo positioning

Content Marketing: Customized Travel Guide of relative theme content

Precise Marketing: App Push etc. to attract target group

Report:
Project report with program data, analysis and summary.

Art des Auftrags

Dienstleistung

Erfüllungsort (Bundesland):

Bundesweit

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Auftraggeber

60325 Frankfurt am Main

Eintragsdatum: 31.05.2019
Angebotsfrist: 12.06.2019